The World of Wipes® (WOW) International Conference is where wipes leaders converged to advance their business. WOW inspired us all to take action on issues of importance to our $11 billion industry*. Over 495 wipes leaders gained expert insights at WOW 2024 in these key topics:

• Plastics Policy: Closing the “Intention-Action” Gap
• The Road to Rome: Sustainable Manufacturing Practices
• Consumers: What Are the Little Rascals Up to Now?
• Transparency in the Supply Chain
• Wipes: What’s New & Improved
• Flushability: Regulation, Innovation, Standards & Education
• Thought Leaders Panel: Priorities & Predictions
• And, the World of Wipes Innovation Award®