Lenzing Takes Center Stage at Heimtextil, Bringing Latest Fiber Innovations to Global Brands and Customers

Lenzing takes center stage at Heimtextil with latest fiber innovations.
Lenzing takes center stage at Heimtextil with latest fiber innovations.

The environment has been the center of various discussions in recent years. People are more concerned about their ecological footprint and are seeking products produced with resource-efficient processes. Brands and manufacturers are investing in the invention of products with parallel purposes to protect nature and cater to consumers’ demands.

To fuel these attentive businesses, textile and interiors tradeshows are held to serve as international platforms that allow professional exchanges, efficient sourcing, and even cultivate possibilities for partnerships. Ended successfully in January in Frankfurt, one of the most historical tradeshows, Heimtextil has kick started the robust schedule for 2024. The upcoming fairs, such as the ABK Open in Bad Salzuflen, Germany, are getting ready to welcome guests from all around the world.

Lenzing, a global wood-based specialty fiber producer, attended Heimtextil to show the latest developments of their fibers as well as product portfolio, which they can offer in segments, such as bedding, upholstery, curtains and towels. From general items like bedding and baby towels to tiny details such as crib corners, Lenzing has introduced a broad array of home and interior kids’ products to visitors and partners.

Having crib corners as the core item, Lenzing conveyed an important message that the TENCEL™ branded fibers’ applications are beyond extensive; they are able to stimulate design and product creation inspirations.

It goes without saying that the delicate crib corner is most beneficial to infants and toddlers, which adds to their good rest. On top of that, the responsibly produced TENCEL™ Lyocell and Modal fibers [1] bring enhanced breathability and natural softness to fabrics, thus elevating comfort, which is the essence of quality rest. Using TENCEL™ branded fibers also ensures high durability that allows fabrics to withstand multiple washes, as well as outstanding moisture control that enables a natural dry feeling.

These features of TENCEL™ branded fibers also play a crucial role in other interior fabrics, such as upholstery and curtains, which were two of the most discussed items among Lenzing offerings at Heimtextil. Visitors were intrigued by the varieties of styles, constructions and blends demonstrated by Lenzing’s mill partners who have opted for TENCEL™ branded fibers to create their products.

“Heimtextil is our major point of direct communication with customers from all around the world,” said Ebru Bayramoglu, Head of Global Business Development at Lenzing. “It has given us the opportunity to showcase a variety of products which our fibers are integrated with. Not only our classic fiber applications, but also some new launches were also displayed, demonstrating the versatility and capability of our fibers to the visitors.”

Through direct interactions with visitors, Lenzing captured a rising request for the EU Ecolabel-certified TENCEL™ branded fibers [2] for wool and linen blends from Scandinavian and German retail companies. There was also a strong demand for TENCEL™ Lyocell in the interior segment, which resonated with the market’s inclination towards environmentally friendly home decorations.

The second half of 2024 will be the time for ABK Open, a home decor trade fair designated for bed and home textiles. Together with established home textile manufacturers and bed product experts from around the world, Lenzing will make its debut and demonstrate their ever-evolving, strong portfolios of products and offerings.

With the obvious, growing enthusiasm towards trade fairs among brands, suppliers and manufacturers, there are unquestionably more exciting news and developments awaiting.

“Trade fairs allow face-to-face interactions with customers, which are extremely vital in building trust and establishing connections,” said Bayramoglu. “This kind of direct contact enables us to demonstrate more than standard customer visits, playing an important role in our business development. Though trade fairs were greatly affected by the pandemic in the past few years, we are glad to witness and participate in their strong returns. After the fruitful week at Heimtextil, Lenzing is counting down the days until the next eye-opening trade fair.”

  1. TENCEL™ Lyocell and Modal fibers are made with at least 50% less carbon emissions and water consumption. Compared to generic (unbranded) lyocell and modal. Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7).
  2. EU Ecolabel for textile products (license no. AT/016/001)