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Chart: Key trends in consumer wipes market

Consumer wipes markets accounted for 56% of overall wipes sales in 2016

Demand for consumer wipes is expected to increase 2.5% per year to $1.9 billion in 2021. More than 80% of consumer wipes sales in 2016 were for personal care wipes, with baby wipes accounting for the majority of personal care wipes sales. However, given the maturity of the baby wipes market, the fastest growth among consumer wipes will be seen in sales of household care and other consumer wipes.